Non è stile,
Non è moda,
E' questo il motto e caposaldo della nostra idea di moda.
Un'idea nuova, che salta fuori dagli schemi convenzionali a cui siamo abituati. Il web impazza di Blog che ci propinano stili e capi di abbigliamento fantastici, stili preconfezionati, fantasmagorici, ma spesso inaccessibili. E' la moda del troppo costoso, una moda che secondo noi può essere rivista e aggiornata.
A modo nostro.
Ciò che abbiamo deciso di fare, non è solo proporvi degli outfit nuovi, non vogliamo solo farvi "gola", ma vogliamo anche educare chi deciderà di sposare la nostra tesi, a spendere in maniera intelligente.
Smartly dressed. Vesti intelligente.
Il nostro percorso di indagine nasce nella nostra terra la Campania.
Siamo andati alla ricerca, nei meandri della città di capi interessanti, ricchi di esperienza e storia.
La nostra accurata selezione è riuscita a riportare in vita capi di culto, comunemente definiti "vintage" che eleggono la moda d'epoca come patrimonio storico e culturale rappresentato da importanti capi d'abbigliamento, accessori, bijoux e altri oggetti di vanità.
L'abito o l'accessorio che PIUSC! si cura di ricercare, si differenzia e contraddistingue dal generico "seconda mano" (l'usato) poiché la caratteristica principale non è tanto quella di essere stato utilizzato in passato quanto piuttosto il valore che progressivamente ha acquisito nel tempo per le sue doti di irripetibilità e irriproducibilità con i medesimi elevati standard qualitativi in epoca moderna, nonché per essere testimonianza dello stile di un'epoca passata e per aver segnato profondamente alcuni tratti iconici di un particolare momento storico della moda, del costume, del design coinvolgendo e influenzando gli stili di vita di ieri, di oggi e sopratutto di domani.
It’s not a style,
It’s not a fashion,
It’s not a fashion,
THIS IS PIUSC!
This is our motto to explain our idea of fashion. A new point of view that comes out from the conventional pattern we are usually used to. Web Blogs, newspaper’s articles, photographs and anything else emphasize fantastic styles and clothing, already made styles, phantasmagorical, but often inaccessible. The fashion of the “too expensive”, a trend that in our ideas we believe may be revised and updated.
In our way.
This idea was born from an university exam. And it came true very spontaneously for us, three students of the faculty of “Fashion design” of Aversa. We started from what now exists and is rooted in today's society, a phenomenon that was born few years ago and has spread with a lot of success: Fashion Blogger.
What they are?
The fashion bloggers are people, boys and girls, that in an autonomous way decide to make a kind of “virtual diary” about fashion where they insert, often every day, photographs and articles of their personal fashion tastes and objects of worship like bags, accessories, clothing, etc... A magazine staff and specially customizable, we could say. But there's more.
Blogs were born from passion and love for fashion, shared on the web and accessible to anyone, so in this way was born a bond, a feeling with those who approve, and share the topic on that particular blog. They become real conversations between the author of the page and all of his “followers”, who exchange opinions, considerations and start collaborations between Blogger. From this phenomenon ,of course, are created countless trends (more interesting or less, original or not, creative or not) that you can decide at this point to share or to detach. The trends, however, at the 80% are almost similar, Blogger have developed ways to dress, expensive, inaccessible and not all original, that anyone can possess if you have enough money and time to spend it!.
What we have decided to make, is not just simply go “against the tendency” and dispel the myth of the “I’m good and well-dressed because I have an expensive bag”, or take you by the “throat”, our intent it’s to educate our followers who decide to marry our thesis, to spend intelligently.
So, we started to find the answer in our country, Campania, that we love.
The result has been the discovery of places apparently discounted or free fashion, places where hardly anyone would come to buy a piece of clothing: the flea markets.
We went searching through the meanders of city leaders interesting, rich in experience and history. Our careful selection has been able to revive the cult leaders, commonly called “Vintage”, who elect the old fashion as a historic and cultural heritage represented by leading apparel, accessories, jewelry and more. The dresses and accessories, that we take care to seek, are different by the generic “second hand”, because the main feature is not so much to have been used in the past but rather the value that gradually acquired over time for unavailability of his talents and irreproducibility and above all to bring a touch of culture and experience. All, as well to explain the strong relation between us and our city Naples, in fact we try to make known to our readers in it most beautiful, telling and showing them in our photographs.
Today PIUSC! is on line at this link http://piusc2011.blogspot.com/ where you can enjoy everything that I have already described, but are the future projects to make us happy and excited about our work. Charity events, and soon an e-commerce site is one of our ideas soon feasible... anyone who is interested or passionate by our project, well just become our Followers!